Rod Lewis began his adventures in Alaska when he worked for Halibut Producers Cooperative managing their dock and trolling supplies from Alaska to Washington. These adventures eventually led to Rod's introduction to river running. He first got his feet wet by first running four different river trips for the commercial fishing division of the Alaskan Fish Department, and then decided to transition to the Snake in Wyoming. Here in 1969, he realized with his brothers that there couldn't be a more spectacular profession than running rivers under the shadows the of Tetons.

In conjunction with Lewis & Clark expeditions and with the help of his cousin, Steve Magner, Rod decided to launch Canyon Graphics, the first white water photo business in the country. Then in 1976 after wild success, Canyon Graphics attracted CBS Evening News to come out and film the racing pigeons used to deliver the rolls of freshly shot photos.

Finally, Rod decided to found Rent-A-Raft to provide self-guided rafts and inflatables at Hoback Junction. This new model gave people autonomy, placing prioritiy on personalizable trips at preferred locations and speeds. After looking back at his achievements Rod continually references Kenneth Grahame's words…

"There; is nothing - absolutely nothing - half so much worth doing as simply messing about in boats."